Martinez Landscaping Services in Acton, Massachusetts came to us with a familiar problem: they did great work, their existing customers were happy, but new customers weren’t finding them. When a homeowner searched for “landscaper near me” or “lawn care Acton MA,” the business simply didn’t show up.
We built Martinez a new website and set up their Google Business Profile properly — and within about two months of launch, the owner told us he was getting noticeably more calls and quote requests from new customers who had found him on Google.
There was no trick behind it. It came down to two things done right, at the same time: a website built for local search, and a complete, active Google Business Profile. Here’s what we did, and why you need both.
Part 1: A website built to be found
Most trade websites are an online business card — a logo, a phone number, a paragraph about “quality service.” That gives Google almost nothing to work with. We built this one around the way homeowners actually search:
- A clear section for every service. Mowing, seasonal cleanups, gutters and snow removal — each described in plain words, because each one is a separate search someone is typing into Google.
- The service area written into the page. Acton and the surrounding towns they actually work in are named in the text, not just shown on a map, so Google connects the business to those local searches.
- Page titles and descriptions that match real searches. “Lawn Care & Landscaping in Acton, MA” tells Google — and the person scanning the results — exactly what they’ll get.
- Real photos of real jobs, each with a short description, instead of stock images. Landscaping is a visual sale; the work does the selling.
- Fast on a phone, with one obvious next step. A tap-to-call button and a short quote form on every screen. Most of these searches happen on a phone, often standing in the yard that needs the work.
Part 2: A Google Business Profile that actually works
For local services, the first thing most people see isn’t a website at all — it’s the map with three businesses listed underneath it. That list comes from Google Business Profiles. If your profile is missing, unverified or half-finished, you’re not in it.
- Claimed and verified, so the business owns and controls the listing.
- The right primary category (“Landscaper”), plus the most relevant secondary ones.
- Every service listed — the same services the website describes.
- A service area covering the towns they actually want work in.
- Hours, photos and a clear business description, kept up to date.
- Linked to the new website, so a click from the map lands somewhere that converts.
- A simple habit of asking happy customers for a review right after a job is finished.
Why you need both — not one or the other
This is the part most business owners miss. The website and the Google profile aren’t two separate marketing projects; they hold each other up.
- The profile gets you onto the map. It’s what puts you in front of people searching right now, nearby, with their phone in hand.
- The website backs the profile up. When your site clearly lists the same business name, services and towns as your profile, Google has more confidence in both — and more reasons to show you.
- The website wins the job. Plenty of people click through before they call. If that click lands on a slow, empty or outdated site, they hit “back” and call the next landscaper on the list.
- Reviews connect the two. Good reviews on the profile make people click; real photos and clear services on the site make them pick up the phone.
A great profile with a weak website leaks customers at the last step. A great website with no profile rarely gets seen in the first place. Together, they turn searches into calls.
What changed in two months
Within roughly two months of the new site going live and the profile being completed, Martinez saw a clear increase in new clients reaching out — calls and quote requests from people who found the business on Google, rather than only through word of mouth.
Every business, town and season is different, so results vary and nobody can promise a specific ranking. But the pattern is consistent: when the website and the Google Business Profile are both done properly, a business becomes much easier to find — and much easier to hire.
If you’re a landscaper, start here
- Search your own service plus your town on your phone. Are you on the map? On the first page?
- Claim and verify your Google Business Profile if you haven’t already.
- Fill in every field: category, services, service area, hours, photos.
- Make sure your website lists each service and every town you work in, in plain words.
- Put a tap-to-call button and a short quote form where nobody can miss them.
- Ask your next three happy customers for a Google review.
Or let us handle all of it. Every Craftsite package includes the website and the Google Business Profile setup — because, as the Martinez project showed, you need both. You can see their live site at martinezlandscapepros.com.